Running an online marketing company in Delhi has made me realized one particular universal thing – small business owners should definitely be focusing on Search Engine Optimization, i.e. the SEO.
Two things that immediately struck my mind why I need SEO services for small businesses like mine is:
- I need visitors to my website in junk and not just one or two a day.
- I have to feed Google, Bing, Yahoo and other search engines with crucial information, so that they are pleased with my site and position it higher on SERPs.
Simply put, if I don’t engage myself in the SEO business, my website will not be on the first page of SERP, which exactly is the job of Search Engines – to bring forth relevant websites that match with user’s keywords.
However, there are other Fab Benefits of SEO for Small Business Too…
1. SEO Enhances Your User Experience
In the end, your website should attract and inform users perfectly, so much so that they tell others about it. SEO provides friendliest and fastest user experience, in terms of information, entertainment, keyword relevancy, presentation (images, infographics) and easy language.
2. It Triples Your Potential Reach
You have no idea how we unconsciously trust the Internet. If Google places ‘XXX’ as the best provider of SEO Services in Delhi, then it must have earned it and it must be true. That’s what SEO does. SEO multiplies the laws of attraction.
3. Boosts Brand Awareness in Niche Market
Like I said we trust the internet with our heart. If your website comes up in more than 3 – 4 searches when user search for Best SEO services Delhi, chances of the users going for you will double… or, might even triple.
4. Increases Conversion Rate
When a user types ‘best digital marketing company in Delhi’, it means he is already looking for your services. You don’t need marketing here, but what you need is present yourself in front of your user, i.e. in the top 5 results of SERP through effective SEO.
5. Provide Valuable Customer Insights
If your SEO hits the bull’s eye and is highly optimized, Google Analytics will start tracking valuable information about your customers, which will help you determine your future plans and business growth strategy, and discover more about your target market.