Instagram is one of the most engaging social media platforms. It has evolved a lot since its inception. The Instagram engagement has also changed from likes and comments to shares, DMs, stories, and IGtv. Engagement rate is measured by the follower’s loyalty towards you. It is less about the size of your followers and more about their degree of involvement with your posts and photos. If you are a brand, whether an individual or a business, you should hire an Instagram marketing agency to improve your Instagram engagement.
However, let us take a look at a few tips that can help you boost your Instagram engagement.
Hashtags literally run the show on Instagram. Hashtags will help you grow and reach the right people. For each post, you can add as many as 30 hashtags. Make sure the hashtags are relevant to your brand, products, post, customer, and the message.
You have to post content that shows the true value of your product or services. For example, if you are a make-up and hair stylist, you must post images of the women you have styled along with the products you have used. If you use an image of another artist, users may not value your brand. Similarly, if you are a fitness guru, share ‘before’ and ‘after’ pics of your customers along with their success stories.
Unlike Twitter, which demands regular tweets, Instagram demands high-quality, informative content than poor looking, everyday content. Even if you are an influencer, you must limit yourself to one or two pics or videos per day. Follower fatigue can occur when you over post. It will look like you are spamming the feed of users with your posts, which may result in decreased engagement.
Nowadays people spend a good 30 minutes on Instagram stories and around 300 million people go through stories every day. Although your stories could be a little less professional and have average content, it still gives users another opportunity to know you better. For instance, most celebrities post-behind-the-scenes images and videos on stories, such as a lunch party, wrap party, bloopers, laughter riot, etc.
Also, you can have story highlights on your profile, which is a great way to entice users immediately and convert them into followers.
Instagram is all about visual appeals through captivating pics and interesting videos. So make sure you use the effects and filters on Instagram to give a new dimension to your images. You also have video trimming options, which you can use to your heart’s content.
Learn to post at the right time to increase Instagram engagement. This is very important if yours is a business account. Or, your Instagram marketing agency can help you to identify the right time when your followers are most active. You can also use Instagram’s native analytical tools to find this. The findings will help you to schedule posts when you have maximum engagement.
There are more than 50 different ways to engage users on Instagram. You cannot do it all. Contact DI Infotech digital marketing service experts for detailed information.